Best is almost always a matter of opinion. What one person values is usually different from what another person values, so it stands to reason that there shouldn't be one definition of best that spreads across all categories of products and services. Besides this, most people value the best products for what they are. In other words, a person can absolutely value touch phone that they consider the best because of its apps, physical properties, and uses, but may not value the methods by which it is made. What is best and what is valued, while they often coincide, are not the same thing, and what's more, we can value two things at once. We can value an iPhone's apps and built-in iPod and value humane methods and ethics at the same time. If the question is which should be more valued, I believe that methods, morals and ethics are more important, but that "best" should not be solely made up of either characteristics of the object nor of the values of its producer, and that short of atrocities of the magnitude of, say, the Holocaust, some room should be left in the matter for individual opinion.